Digital Era: How to Attract, Retain and Inspire Your Customers

Typical FMCG product launch cycles vary from 6 to 9 months from idea to the product available on the shelf or marketplace. Beside the cost and time, the launch of the new product involves significant risk of not fitting customers expectations, unexpected competitors moves, logistics issues and many other obstacles that one couldn’t foresee before product launch. Analysis of the market information from different sources, such as marketplaces data, customers reviews and discussions, professional publications etc can speed up the identification of potential products niches and customer segments, and through this determine product potential, pricing strategy, competitors landscape before going into costly production stages. In my presentation / discussion I’m going to talk about the overall approach to the new products development process and how it can be enhanced with data analysis and machine learning, what role customer-generated data plays in this and how this approach shifts the role of customer from consumer to co-creator of the product.

How you can use you food safety success stories for branding and to do it!