About The Speaker
Susan Land Sprentall
Susan Land Sprentall is the Founder, President, and CEO of SurClean, Inc. The company formed to commercialize laser coating removal products and fill a void for identified for the United States Department of Defense. Recognizing the identified need required a different approach, Land Sprentall reversed the product model to utilize OEM off-the- shelf laser resonators and other components to integrate with advanced beam delivery and process controls. This produced very precise, cost effective, energy efficient and earth friendly machine tool to compete with the current methods of chemical, abrasive, and plasticmedia blasting. Land Sprentall joined American Laser Spares LLC (ALS) in 1999 as its vice president responsible for leading the company into new market sectors. American Laser Spares, LLC was the aftermarket spare parts company overseeing OEM and OEM quality laser beam delivery spare parts for laser cutting and laser welding equipment. Land Sprentall started American Laser Management Company in 2002 and under this company managed the marketing functions for laser industry companies including Precitec, Inc. She also had a consulting contract with the Society of Manufacturing Engineers where she was instrumental in launching the Industrial LaserCommunity “to establish a means to promote laser technology in North America with high intensity by educating the market and advancing the laser technology base.” 2007 was a pivotal year for Land Sprentall. She and her husband combined their three companies to form American Laser Enterprises, LLC. The company was structured to diversify their products and market segments in addition to streamlining operations and synergies. Her career reflects strong experience in management, technical sales management, and marketing. These tools combined with her instinct to improve, serves as the foundation of her success to see the big picture, and enhance her entrepreneur successes. Prior to ALS, Land Sprentall was the Sales and Marketing Director for the Independent Welding Cooperative (IWDC), where she reported directly to the president and CEO.She interfaced with 136 member distributors to promote products and generate sales more than $1.1B. She developed the WeldmarkTM trademark and initiated the private labeling of products for distribution to member companies. She served as director for the Member Distributor Marketing Committee, Catalog Committee, and Expense Control Committee and appointed to serve on the IWDC board of directors as a corporate representative. Before this, Land Sprentall was National Sales Manager for Associated Equipment (Ace Industrial Products), where she managed twenty-five independent manufacture representatives and five customer service representatives. Sales increased 39 percent over her two-year tenure. She also had responsibility for manufacturing forecasting, pricing and product placement, general marketing and reported to the CEO assisting in the turnaround of the Company. Her sales and marketing management skills were honed earlier in her career when she held positions with PSI Energy (Commercial Sales Representative), Baxter Scientific Products (Territory Sales Manager), Honeywell (Major Account Representative, Commercial Division) and AHM Graves Co. (Sales Associate). Land Sprentall began her career with Delco Electronics in 1981 as a manufacturing engineer overseeing the transfer of Research & Development from the Lab to the Manufacturing floor. She is a member of the AMMP the International Organization of Standards, Training and Certifications, National Center for Manufacturing Sciences (NCMS), Commercial Technologies for Maintenance Activities (CTMA), Laser Institute of America (LIA), Automation Alley, the Society of Manufacturing Engineers (SME), the Optical Society of America (OSA), National Defense Industry Association (NDIA), Women in Defense (WID), National Shipbuilding Research Program (NSRP), the U.S. Women’s Chamber of Commerce, SPIE, and the American Business Women’s Association. In addition to her professional affiliations, Land Sprentall serves on Employer Council for The National Center for Optics and Photonics Education (OP-TEC) and volunteers in the community, STEM activities and charity organizations. Susan Land Sprentall earned a degree in Electrical Engineering Technology (EET) from Purdue University and attended Indiana University for Business and Accounting. She has received recognition in the industries she served with numerous Outstanding Achievement, Leadership, and Certifications. SurClean is recognized as a highly sustainable process, company, and supplier with CleanTech and BlueTech designations by participating in global cohorts.